Residing in Los Angeles and embracing simplicity for the last 10 years, Aaron is a curious and research driven designer.
Having found himself between the fields of design and e-commerce, he was able to balance design thinking and systems thinking.
His most recent work with uCast Media demonstrated that anticipatory design not only delights users, but increases engagement in the ad industry.
Questions he often ask
Why?
This is his compass to be focused on users and to steer clear from biases.
So what?
Enables him to gauge if a design decision impacts the business.
And then?
No product is ever finished. This makes him prepare for the uncertain.
Why not?
Outside design, this question keeps him stay curious and adventurous.